WSJ.com: US Business
Car Makers Try to Make It Big With Smallest of Models
Updated March 7, 2014 2:25 p.m. ET
GENEVA—Big auto makers are taking a fresh crack at solving the problem of how to make money on the tiny cars that European regulators, and many consumers, want them to sell.
Profit margins on what are commonly known as city or mini cars are wafer-thin. Many of them sell for less than €10,000 ($13,860), barely more than the cost of making them. Eric Hauser, automotive analyst at ISI in London, reckons that margins on city cars can...
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