WSJ.com: US Business
BlackBerry Makes a Risky Bet on Business
Article Excerpt
BY RYAN KNUTSON, CLINT BOULTON AND WILL CONNORS
BlackBerry Ltd.'s last-ditch move to abandon its consumer business and focus on selling devices to companies is a risky bet that it can hang on to ground that is rapidly eroding.
Just three years ago, BlackBerry had a market share of nearly 70% among business customers in North America, according to the research firm IDC. This year, that figure has dropped to around 5%, IDC says. Globally, BlackBerry's business market share has slipped to around 8% from 31% in 2010, according to IDC.
The cause is the same as in the consumer market, where BlackBerry has been pushed to the ...
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