Nike's new slogan featuring Tiger Woods ad raises eyebrows

Written By The USA Links on Tuesday, 26 March 2013 | 15:41

Following Tiger Woods' return to the top of the world golf rankings, Nike released a new advertisement featuring the golfer and the tagline, "Winning takes care of everything."

The ad was met with mixed reviews when Nike released the image on Twitter.

Woods' personal life has received tremendous scrutiny since his extramarital affairs came to light in 2009, and the phrasing of Nike's slogan was considered tone-deaf by many dissenting opinions.

However, the slogan is a direct quote from Woods who replied with the line during the Tour Championship last September when asked about whether he was focused on the rankings.

"Just winning," Woods said. "Winning takes care of everything."

PHOTOS: Golf's world No. 1s

Tiger Woods reclaimed the No. 1 spot in the world golf rankings with a victory at the Arnold Palmer Invitational. Woods last was No. 1 on Oct. 30, 2010. He has been No. 1 in the official world golf rankings for a record 623 weeks.Bernhard Langer of Germany was the first No. 1 when the official world golf rankings began April 6, 1986. He was No. 1 for a total of three weeks.The late Seve Ballesteros of Spain first reached No. 1 on April 27, 1986. He held the top ranking for 61 total weeks.Greg Norman of Australia first reached No. 1 on Sept. 14, 1986. He held the top ranking for 331 total weeks.Nick Faldo of England first reached No. 1 on Sept. 2, 1990. He has held the top ranking for 97 total weeks.Ian Woosnam of Wales first reached No. 1 on April 7, 1991. He held the top ranking for 50 total weeks.Fred Couples of the USA first reached No. 1 on March 22, 1992. He has held the top ranking for 16 total weeks.Nick Price of Zimbabwe first reached No. 1 on Aug. 14, 1994. He has held the top ranking for 44 total weeks.Tom Lehman of the USA first reached No. 1 on April 20, 1997. He has held the top ranking for one week.Tiger Woods of the USA first reached No. 1 on June 15, 1997. He has held the top ranking for 623 total weeks.Ernie Els of South Africa first reached No. 1 on June 22, 1997. He has held the top ranking for nine total weeks.David Duval of the USA first reached No. 1 on March 28, 1999. He held the top ranking for 15 total weeks.Vijay Singh of Fiji first reached No. 1 on Sept. 5, 2004. He has held the top ranking for 32 total weeks.Martin Kaymer of Germany first reached No. 1 on Feb. 27, 2011. He has held the top ranking for eight total weeks.Lee Westwood of England first reached No. 1 on Oct. 31, 2010. He has held the top ranking for 22 total weeks.Luke Donald of England first reached No. 1 on May 29, 2011. He has held the top ranking for 56 total weeks.Rory McIlroy of Northern Ireland first reached No. 1 on March 4, 2012. He has held the top ranking for 39 total weeks.
  • Tiger Woods reclaimed the No. 1 spot in the world golf rankings with a victory at the Arnold Palmer Invitational. Woods last was No. 1 on Oct. 30, 2010. He has been No. 1 in the official world golf rankings for a record 623 weeks.
  • Bernhard Langer of Germany was the first No. 1 when the official world golf rankings began April 6, 1986. He was No. 1 for a total of three weeks.
  • The late Seve Ballesteros of Spain first reached No. 1 on April 27, 1986. He held the top ranking for 61 total weeks.
  • Greg Norman of Australia first reached No. 1 on Sept. 14, 1986. He held the top ranking for 331 total weeks.
  • Nick Faldo of England first reached No. 1 on Sept. 2, 1990. He has held the top ranking for 97 total weeks.
  • Ian Woosnam of Wales first reached No. 1 on April 7, 1991. He held the top ranking for 50 total weeks.
  • Fred Couples of the USA first reached No. 1 on March 22, 1992. He has held the top ranking for 16 total weeks.
  • Nick Price of Zimbabwe first reached No. 1 on Aug. 14, 1994. He has held the top ranking for 44 total weeks.
  • Tom Lehman of the USA first reached No. 1 on April 20, 1997. He has held the top ranking for one week.
  • Tiger Woods of the USA first reached No. 1 on June 15, 1997. He has held the top ranking for 623 total weeks.
  • Ernie Els of South Africa first reached No. 1 on June 22, 1997. He has held the top ranking for nine total weeks.
  • David Duval of the USA first reached No. 1 on March 28, 1999. He held the top ranking for 15 total weeks.
  • Vijay Singh of Fiji first reached No. 1 on Sept. 5, 2004. He has held the top ranking for 32 total weeks.
  • Martin Kaymer of Germany first reached No. 1 on Feb. 27, 2011. He has held the top ranking for eight total weeks.
  • Lee Westwood of England first reached No. 1 on Oct. 31, 2010. He has held the top ranking for 22 total weeks.
  • Luke Donald of England first reached No. 1 on May 29, 2011. He has held the top ranking for 56 total weeks.
  • Rory McIlroy of Northern Ireland first reached No. 1 on March 4, 2012. He has held the top ranking for 39 total weeks.
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Posted by The USA Links at 15:41

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